Trendy Disruptive Marketing

Dove's self-esteem fund sponsors the two videos below. If you haven't seen them yet, they're definitely worth a couple minutes of your time. There's been a lot of debate about whether this is some sort of "altruistic" marketing to fuel sentiment against mass media depictions of women.

Keep in mind this is marketing. Just like any other company selling any other product. But Dove has caught on to all the female angst that's been building up over the past few decades against the fashion, diet, exercise industry to make us all look like twigs. And why not? It does in fact sell:

"According to Information Resources, Inc., sales of Dove soap brands grew 7% to $281.3 million from Jan. 1 to Nov. 5, 2006; Dove hair care products sales grew 13.3% to $102.5 million; and Dove skin care products and lotions grew 16.2% to $117 million in that time period. Unilever posits that one in every three households uses a Dove product."

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