Stock value? Growth rate? Philanthropic fundraising?
No. Its always the employees. And why? Because they do things like inject codes into their programs that have no intrinsic value but to entertain or put their dog in the company's founders profile as their mascot.
This makes the company a zany and fun place to work. When work is a life given, you need more than just money as a driver. An organization's social vibe affects its commercial value in the eyes of consumers and potential future employees. Personal happiness comes from interpersonal interactions.