I’m amazed by bloggers who can post 3 times a day (Tyler Cowen) with relevant content but find it pretty unrealistic unless there's some major incentive involved; money, larger audience, branding, etc. Done pro-bono, blogging still serves a personal purpose but at what point does it take away from spending an hour doing something else? What’s the opportunity cost? When does it start becoming a conversational crutch?
Its happened a lot that I preface what I’ve blogged in conversation, and that’s a huge pro to blogging; it organizes my thoughts around a specific topic really well. Sometimes though, I have a great conversation with someone that provides a similar organizational benefit and I end up taking hours blogging about it.
For the average blogger with a friend/family/coworker audience, it might be more beneficial to just keep sharing the learning points at a company picnic, family get-together, or house party. Blogging may just be getting in the way of something that’s already become clear to the blogger and probably will not reach a larger audience outside their personal scope anyway.
Even if you’re journalizing your thoughts, the cumulative hours spent typing away may not be worth the effort. To avoid letting the process of blogging get in the way of life experience, a friend of mine uses a private twitter account to document momentary occurrences. A quick 140 word text gets the job done 90% of the time. The rest is blogged. Brilliant!