It's great to see companies like AWeber helping to keep the internet community fun and social. I assume companies at their outset are more local and friendly, and simply due to size eventually become unreachable.
Few, like Zappos, Bungie and 37signals though have kept up their customer-centric attitude throughout.
Regardless of marketing strategy, I can't help but like this Thanks-giving attitude. October till New Years is such a beautiful time of the year.