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May 24, 2011

The Art of Non-Conformity » Hello, My Name Is…

"I don’t think that any of these ideological constructs are bad—in fact, they’ve clearly done good things for the world and helped a lot of people live more intentionally. But I do think it’s a mistake to group yourself into someone else’s idea of identity."

From Hello, My Name Is… by Chris Guillebeau

This post is one of the most clearly laid-out arguments against labels. The most difficult part about fighting labels is becoming another label during the process. You become anti-label and the cycle is never-endless from there.

I like the way Chris links labels back to defining your personal identity. So many of us gain from dressing up, looking a certain way, having a higher-sounding title, living in a swanky neighborhood, working at that awesome company because of the way people look of us. Their perception of us makes us feel better. We become what others admire in that era - that specific moment in time when dark jeans or ties or hats or geekiness or tech work or working at Apple or McMansions or Beverly Hills or whatever are the in thing. We're social animals and we climb that hierarchy set for us by our social structures. Memes.

If we step out of that moment - or rather mement - and dig down deep for what we care about, we might find something different. Something dissimilar to the current social norm. We can never avoid labels, but going through the "know thyself" exercises lets us create our own or more solidly become part of a mission that we consciously agree with.

What mement are you a part of or do you want to create?