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Showing posts with label Microsoft. Show all posts
Showing posts with label Microsoft. Show all posts

July 11, 2008

Everyone deserves to be in the Credits

Movies are such a grand affair to make: lighting, makeup, production, set design, casting, assistant to the 2nd cameraman, and the list goes on. Why are we familiar with these terms? Because they're in the credits! Mind you, most of us don't watch the credits because we're really there for the big show, but it really really matters to the people involved in the making. They tell it to their family, friends and even acquaintances with a sense of pride and accomplishment. In fact, I was an extra in The Namesake for about seven seconds and its become one of those things that just gets mentioned off-hand in conversation. The notion of credits is very transferable to other arenas, especially in the work world.

No matter how hoaky, being mentioned at a picnic, a newsletter, a party, or conference has a very lasting effect on people. No one's really immune. The very best companies make use of this concept heavily in other ways as well through sophiscated-sounding titles, celebrations, and leadership opportunities (in anything; from taking charge of team projects to managing the company softball team). Whatever work efforts we're involved in, there is a beginning, a middle and an end. Focus is almost always on the first two; start-up and maintenance. Yet companies evolve just the same as TV sitcoms do. The "end" with credits and all is the shifting point to antoher theme, product or customer; think Apple, Google, Microsoft but also Johnson & Johnson, GE and Procter & Gamble.

Bottomline: Acclaim matters. Make it a part of your work and personal life. Commend yourself and others upon meeting deadlines, reaching milestones, achieving goals. Change has to be a part of the system (more on that in another post). Employees and customers continue to stay interested only if you remain interesting. Figure out how to get you and your organization there. Credit opportunistically and you'll only create more opportunities to credit.

April 24, 2008

We need a Medical Facebook

Deloitte's Health Care Consumerism Survey has some pretty interesting results. I think it attracted a biased sample of consumers though, mainly because of this finding: 1 in 4 consumers maintain a personal health record. I find that very hard to believe, especially when the word, "maintain", is used. "Started", "created but never used" would be more fitting.

PHRs are ubiquitous - hospitals, insurers, popular medical websites all provide them - but people rarely use or update them. You put your information in, register a login and never look at it again. Why? Because its not connected to anyone. Even with all your medical info in one place, you don't have the ability to share that information very easily. Docs have to know about it, support it and use it in order for it to work. Otherwise, its just a Facebook profile without any friends!

Here's another reason why PHRs won't take off any time soon:

"Tethered" means linked only to a provider or a hospital and "standalone" refers to a web-based service like WebMD or Microsoft's HealthVault. Its hard to build a Facebook, let alone a medically-based version with all the privacy/security issues involved. The need is obviously there. PHRs won't take off without it.

EDIT: Doctors don't trust PHRs because they don't link to anything they use on a regular basis. Get connected!

March 15, 2008

The oh-so-close horizon

Vista (vist-uh) n.
1.a view or prospect, esp. one seen through a long, narrow avenue or passage, as between rows of trees or houses.
2.such an avenue or passage, esp. when formally planned.
3.a far-reaching mental view: vistas of the future.
Have you noticed how the word, "vista" has been popping up everywhere?? Considering definition #3, I understand why and it makes even more sense in the corporate view of things. Strategic planning meets Marketing, right? Here are a few more instances:

October 14, 2007

HealthVault and Facebook

The announcement of Microsoft's personal health record, HealthVault, a couple weeks ago brought a mixed response from the health blogosphere. This cartoon puts a good comic spin on it (thanks Ben!):

HealthVault lets you share your "strong" password with other providers of your choice, but what happens when you move or don't want to see that provider anymore? Do you have to change your password everytime?

Think of how Facebook does it. You put in a whole lot of personal information and choose to privatize it so only your friends have access. This way, anyone outside your friend circle sees very basic information when looking you up. They can "add" you as their friend, but you have to give them permission first. It keeps things secure and private.

Similarly, you could create your "health profile" in HealthVault and "add" or "remove" doctors or they could request to be added or removed. Also, you could restrict how much content can be viewed based on who is looking at your profile; insurer, employer, provider, etc. The patient is empowered and the doctor is informed. Simple and secure. Maybe Google is up to something like this!?